How DeLonghi used Cash Back to increase sales on their Espresso Machine
DeLonghi is one of the world’s leading players in the household appliance sector and is mainly active in the coffee and food preparation segments, which represent around 80% of the Group’s total revenues. The Group’s brand portfolio includes:
Target markets
Sweden, Denmark, Norway, Finland
Industry
Consumer Packaged Goods
+150%
Amount of Cash Back
+2.600
Pageviews
4 Markets
18 Retailers
Cash Back
Enginio Template
Background
Cashback campaign where the customers receive a set amount of money back when youbuy a coffe machine from the selected retailers.
Goals
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Sell out of products
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Focus on the premium segment of products
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From the first cashback installment the campaign ended up +150% as the demand for the campaign was higher than expected
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Visibility instore and online for the target products
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Create loyalty for the brand
Solution
Enginio Cash Back
With Enginio, Delonghi has developed a successfull campaign with great sell out of the targeted products.
Cost-effective
Delonghi uses Enginio to move away from manual campaign administrations, to enhance efficiency and cose-effectiveness.
Retail sales volume
Great turn out of all 18 included retailers for the campaign. Leading market was Denmark.
Actionable insights
A success key was the higher amount of cashback that the customers would receive
