How Delonghi use Enginio Buy and Get campaigns to increase sales and customer satisfaction

DeLonghi is one of the world’s leading players in the household appliance sector and is mainly active in the coffee and food preparation segments. DeLonghi use Enginio Buy & Get campaigns as a sales driver and to get direct contact with their consumers.

Target markets

Sweden, Denmark, Norway, Finland

Industry

Consumer Electronics

+5000

Gifts

+60 000

Pageviews

4 markets

20 retailers

Bundling

Enginio Template

Background

Buy & Get campaigns or bundlings where the consumer receive a gift with purchase when you buy a coffee machine from any retailer.

Goals

Sell out of product
Increase consumer engagement
Drive conversion in both online and physical stores
Visability in store and online for the target products
Create brand loyalty

Solution

Enginio Buy & Get

With Enginio Purchase Validation and Bundling Delonghi has developed a successful promotion with great sell out of targeted products.

Cost-effective

Delonghi uses Enginio to move away from manual campaign administrations, to enhance efficiency and cost-effectiveness.

Retail Sales Volume

Through Enginio DeLonghi covers both big chains. high street specialty stores and online outlets across all the markets in the region.

Actionable insights

A key success factor for DeLonghi is the ability to provide their sales team with real time data to be able to communicate with their resellers and partners.