How CandyKing used Enginio to engage shoppers in a fun & exciting way to boost sales & drive people to stores
CandyKing partnered with Enginio team to increase sales. The objective was also to increase brand awareness and to establish CandyKing as a brand that always offers experience and value to our shoppers.
Target markets
Sweden, Denmark, Norway, Finland
Industry
Confectionary
+66 000
Played games
3,4
Avarage plays per user
+16 600
Unique Players
3x times
E-Shop sold out
Background
CandyKing wanted to run a campaign in the Summer of 2023 with the goal of increasing sales and brand awareness. After brainstorming together we came up with idea to build a points system, where the consumers can earn points for playing Game and Buying a product, which they can spend on CandyKing’s merchandise products at their Enginio E-Shop solution tailored to CandyKing brand.
Goals
-
Increase sales in Store and Online
- Create brand awareness
- Increase consumer loyalty
- Bring joy to Candyking’s customers
Insights
- Real time data from the Activation, Merchandise shop and Game analytics in Enginio Dashboard.
- Post-report with retail analytics
Solution
For the CandyKing campaign we used the following Enginio modules:
Games & Competitions
We generate engagement and increase awareness through games in any channel, both online and in physical environments.
Purchase Validation
Through Enginios Ai-based receipt scanner we give proof of purchase and anti-fraud functionality in any store.
E-Shop
Buy Candyking merchandise products with collected Candycoins.
Loyalty
Game
Engagement & Loyalty
