How HäagenDazs brought their brand to life with Enginio in a 360-degree marketing strategy.
Häagen-Dazs is a premium ice cream brand owned by General Mills. Häagen-Dazs crafts every ice cream with the highest quality ingredients. General Mills use Enginio in order to execute a 360-strategy to drive sales in all their sales channels and keep control of the entire consumer journey.
Target markets
Sweden, Denmark, Finland, Norway, Iceland
Industry
FMCG: Fast Moving Consumer Goods
+150 000
Played games
+70%
Sales increase
+750
Activated stores
Games & Entertainment
Enginio Template
Background
Together with Nordic Retail Group Enginio created a strategy for Häagen-dazs to increase the market share, second placement and share of shelf in all channels. The aim was to build a structure for campaigns and promotions that increased product knowledge, awareness and visibility in stores. Activations that create excitement for the brand from the corporate sales team down to the individual stores and its staff as well as to each and every consumer. At the same time to build highly engaging content with a low threshold to take part in the promotion to increase the footprint of the campaign.
Goals
- Increase visibility on New Product Releases
- Increase sales through winning of second placement
- Generate engagement for the brand with store staff
- Increase brand awareness with engaging activations
- Create brand loyalty and get the consumer to try another flavor
Solution
360-activation
Enter from any channel to any reseller to be able to activate everywhere.
Engaging games
Quick games with instant wins that is simple to enter and easy to enjoy with no high level skills needed.
Increase the footprint
Expand the promotion awareness with a coordinated marketing and keep control with links manager down to local store footprint.
Minimize administration
With algorithm based games and automated calls to action all games are free from admin during the game periods.
