Gothenburg, Sweden – Mars 13, 2025

Welcome to the first Enginio Insights of 2025! As the Brand Activation world evolves at a breakneck pace, understanding emerging trends is more critical than ever. This time we look at two powerhouses and their trend reports for retail, we distill insights from Deloitte’s “Retail Trends 2025” and SAP’s report on “Five Trends Shaping Retail Strategy and Execution 2025” offering a clear look at the key forces that will mold the future of retail. Moreover, we’ll explore how Enginio, a pioneering activation platform, can empower retailers and brands to harness these trends for impactful consumer connections.

Retail Trends for 2025 (Deloitte)
Deloitte highlights that the retail sector is entering a new phase defined by swift technological progress, shifting consumer expectations, and a complex risk environment. Here are the six pivotal trends to watch:

1. Agile Response to Cultural Shifts: Retailers must be nimble, adapting product development and marketing strategies to quickly align with changing consumer preferences.
2. Innovation through Collaboration: Partnering with emerging brands and launching incubator programs will be essential for capturing consumer interest.
3. AI-Driven Offerings: The integration of AI will revolutionize business operations, enhancing efficiency and effectiveness.
4. Elevated Customer Experience: A strong focus on personalization and convenience will continue to evolve the customer experience.
5. Commitment to Sustainability: Prioritizing sustainable practices will be necessary to meet both consumer expectations and regulatory mandates.
6. Omnichannel Excellence: Investing in digital commerce and honing the omnichannel experience will unlock significant growth opportunities.

Five Trends Influencing Retail Strategy and Execution (SAP)
According to SAP, five additional trends are reshaping retail strategy:

1. Complex Commerce Landscapes: Retailers must skillfully navigate intricate commerce environments that cater to diverse customer needs.
2. Market Volatility: Adapting to fluctuating market conditions will be key for understanding and meeting customer demands.
3. Balancing CX and Technology Investment: Striking a balance between enhancing customer experience and managing technology costs is vital for achieving success.
4. Hyper-Personalization: Experiences tailored to individual consumers, led by data and AI, will become standard.
5. Streamlined Operations: Mastery of efficient operations will be critical for competitive survival in the future.

Enginio’s Impact on the Future of Retail
Enginio stands out as a strategic ally for brands navigating these shifts. Here’s how we can help:

1. Leveraging All Marketplaces and Retailers:Enginio’s platform enables brands to connect with consumers across all marketplaces and retailers, whether it’s a large chain, a standalone high street store, or an online outlet. This comprehensive approach ensures that brands can reach their audience wherever they are.
2. Generating Direct Consumer Contact:Enginio emphasizes the importance of generating direct contact with consumers on their terms. By leveraging data and technology, brands can create personalized experiences that resonate with their target audience, fostering stronger relationships and loyalty.
3. Agile and Innovative Activations:Enginio supports agile and innovative activations through its robust platform, allowing brands to quickly adapt to cultural trends and consumer preferences. This agility is crucial for staying relevant in a fast-paced retail environment. E-commerce has adapted to platform-based solutions since long, it is high time for brand activations to follow the same route.
4. Focus on ROI and simplify operations:In an insecure economic landscape, Enginio ensures that the return on investment (ROI) for any promotion, campaign, or activation is in focus. There is no place for activations that can’t prove a real ROI and the times when all administration was made with manual labor should have ended a long time ago. Enginio’s data-driven approach helps brands measure and optimize their efforts to achieve tangible results but also takes away the tedious admin.

Conclusion

As we look toward 2025, Enginio is poised to leverage these trends to drive growth and innovation in the retail sector. By championing agility, fostering strategic partnerships, and focusing on generating a strong return on investment, we can create impactful brand activations that generate ROI while fostering lasting connections with consumers. Let’s work together to shape the future of Brand Activations!

About Enginio: Enginio is an advanced platform for activations, serving as a comprehensive tool and activation engine for brands to build, customize, manage, and analyze their activations. Our platform provides creative and robust solutions designed to enhance engagement, loyalty, awareness, and advocacy, ultimately driving increased conversion rates. Additionally, Enginio offers world-first functionalities, including automated cashback (Reversed Payment Solutions), incentivizing User Generated Content (UGC), re-commerce capabilities, and automated promotions and campaign functionality that operates seamlessly across any global market, with any reseller, and in any channel. Enginio empowers brands to foster meaningful interactions with consumers, enhancing their overall experience. For further information, please contact:

Martin Sohtell at Sohtell@enginio.io.