How Stiga used Cashback to increase the number of sales of the robot models
Stiga, a world leading manufacturer and distributor of garden power equipment. Stiga engineers a broad range of products and accessories for domestic gardening to allow consumers to enjoy their gardens all year round.
Target markets
Sweden, Norway, Denmark, Finland, Netherlands, Austria, Belgium, France, Italy, Germany, United Kingdom, Ireland
Industry
Manufacturing
+3000
Cashbacks
+60 000
Pageviews
12 Markets
Online and offline channels
Cashback
Enginio Template
Background
A marketing campaign called Cashback 2025 during the 1st of April until the 30th of August was made together with Stiga, Castelgarden & Mountfield to engage with the customers that bought a robot machine mower from any of the selected retailers within the campaign period across Europe.
Goals
- Increase sales of the robot mower segment
- Grow brand awareness in all markets
- Engage with customer group in all markets
- Provide customers with a gift of purchase to boost sales
- Increase customer loyalty
Solution
Register Product
Our Product Registration module gave Stiga the possibility to follow the robot mower from consumer purchase to delivery.
Cashback
Enginio has provided Stiga with a smooth solution when it comes to rewarding consumers with a payout to any bank or credit card holder.
Multi-channel & Multi-market
One campaign where all Stiga verified retailers across Europe could participate without any administration.
Onboarding for loyalty
Connecting consumers to the brand and enabling Stiga to communicate directly to consumers and as a result increase loyalty.
