How Enginio helped Philips TV to it’s first comprehensive cross Europe campaign

Philips TV & Sound is one of the worlds leading brands for the TV and soundbars. Enginio made it possible to create a campaign where the consumer could choose cash back or a soundbar for their promotion across 17 markets all administrated in one place.

Target markets

Sweden, Denmark, Norway, Finland, Germany, Switzerland, Austria, France, Italy, Spain, Portugal, Malta, Poland, Greece, UK, Netherlands, Belgium

Industry

Consumer Electronics

+150

Resellers

17

Countries

+€1.5 mil

Cash Back Value

+6000

Soundbars

Background

This campaign is a compounded promotion based on a Buy & Get product and Cash back solution. The campaigns participating retailers was unknown at the start but thanks to the AI functionality of the Enginio purchase validation we onboarded over 150 retailers across Europe during the campaign. All gifts and cash back sent out from a centralized solution.

Goals

Sell out of products
Increased visibility in store and online for the product launch
One centralized promotion with the same campaign logic
Localized adaption of the campaign with local terms & conditions
Realtime data with full insight throughout the campaign period

Custom consumer service platform

To be able to handle a campaign of this magnitude Enginio offered a consumer service that worked in parallell and together with the Philips TV & Sound consumer service desk. Enginio offers interactive FAQs, chats, branded help centers and full traceability.

One campaign across all markets

30 localized terms and conditions

All sent from one logistic center

Tracking links

One campaign admin

Solution

Enginio Multiple Products

Our Purchase Validation module can handle mulitple products in one scan and has antifraud meassures like image recognition, retail sorting and product registration.

Cost effective

Philips TV & Sound uses Enginio to move away from manual campaign administration to enhance efficiency and increase return on their promotion investments.

Comprehensive Campaign solution

By combining two different campaign set ups in one compounded promotion solution Philips TV & Sound generated a new offer to their whole reseller network.

Onboarding for loyalty

Through the campaign the consumer was prepared for future loyalty functions both through knowledge, system adaptability as well as legal & compliance.