How OBH Nordica used Cash Back and Rate & Reward to collect reviews with Enginio
OBH Nordica is a leading small domestic appliance brand in the Nordic region. Enginio helped them collect new reviews on their products and drive sales by setting up a campaign with cashback as the incentive.
Target markets
Sweden, Norway, Denmark, Finland
Industry
Small domestic appliances and whitegoods
+500
Cash Backs
+500
Reviews
+10 000
Pageviews
Ratings Reviews
Enginio Template
Background
Cashback campaign combined with a rate and reward campaign where the customers received a set amount of cashback when they left a review of their bought product from one of OBH Nordicas selected retailers.
Goals
- Gather as many reviews as possible for the selected product segment
- Increase sales in all the nordic markets
- Promote and introduce new product to the target markets
- Build brand loyalty
- Measure how well different retailers performed in sales and market vise
Solution
Rate and reward
By using one single platform for registration, OBH Nordica were able to introduce new products to market and collect reviews from all participating retailers at the same time from review platforms like Bazaarvoice and Testfreaks.
Cash back
By using Cash back campaigns as a vechicle to collect Rating and Reviews, OBH Nordica could also provide their customers with a set amount of cashback to increase engagement and build loyalty at the same time.
Live insights
Throughout the campaign they were also able to follow the ongoing campaign and see how different retailers and markets performed differently and tweak the campaign to depending on sales volume of a specific product.
Loyalty
By gathering all consumer data and insights from the participating consumers in one place OBH Nordica also were able to use the collected data for future marketing perspective.
Ratings review as a mandatory part of Cash Back campaigns
