How Philips TV & Sound activated their sponsorships through Enginio
Philips TV & Sound is one of the worlds premier brands in TV, speakers and headphones. They use Enginio to create awareness and engagement on their sponsorship of FC Barcelona and Jumbo Vismas team in Tour de France.
Target markets
Sweden, Norway, Denmark, Finland, Holland, Belgium, Luxemburg, Germany, Austria, Switzerland, France, UK, Spain, Portugal, Poland
Industry
Consumer Electronics
15
Markets
+200 000
Pageviews
+25 000
Unique users
Bundling
Enginio Template
Background
By simple gamifications and competitions Philips TV & Sound activated their sponsorship of FC Barcelona and Jumbo Visma cycling team in Tour de France and La Vuelta through Enginio. For the FC Barcelona the sponsorhip was under the AmbilightTV brand and for the Jumbo Visma sponsorship was signed of from Philips Sounds headphones GO.
Goals
- Drive awareness and engagement of the sponsorship online and in store environments
- Activations that span across multi-markets but with localized terms and conditions
- Drive sales and reward the real customers
- All campaign mechanics and administration in one platform
Used activation in all channels through 360-degree marketing approach
By using Enginio Philips TV & Sound could utilize all the marketing efforts through the Enginio Links Gallery enabling exposure through POS in store, Product Display Pages at the resellers, their own channels online and in social media as well as through the partners media channels. The upside is a personalized set up for the consumer and without losing track of any data.
Solution
Simple and easy quizzes and competitions
By creating easy to use and simple to understand competitions and quizzes Philips TV & Sound lowered the threshold to enter and take part opening up for a broad target group.
Localisation
Localized terms & conditions adapted to local compliance and laws in the same admin tool creates for great overview.
Centralized fulfillment
One admin and one logistics point across all markets allows for full control and full quality assurance.
Insights and realtime data
A success factor for blitz-campaigns is to generate take aways and insights after every campaign to always improve the campaign flow. Real time data through dashboards is a fundamental part to generate new and relevant insights.
