How Whirlpool used Cash Back to increase sales on their crisp function microwaves
Whirlpool is one of the world’s leading home appliance companies with over 100 years in the industry. Together with Enginio they have been running cashback campaigns to drive their sales and connect with their consumers.
Target markets
Sweden, Denmark, Norway, Finland
Industry
Home appliances & whitegoods
+800
Cash Backs
+5000
Pageviews
4 Markets
Online and offline channels
Cash Back
Enginio Template
Background
Cashback campaign where the consumer receive a set amount of cashback when buying one of the selected crisp microwave models and uploading their receipt in Enginio.
Goals
- Increase sales of the crisp function microwaves
- Engage with the customer group in the target markets
- Drive conversion online and offline
- Build brand loyalty
- Promote the selected product segment
Solution
Cash back
By providing the customers who bought the crisp model microwaves a smooth cashback Enginio could help Whirlpool increase their sales.
Multi-channel & Multi-market
With Enginio the campaign could easily cover across the Nordics with one campaign setup in the system minimize the administration.
Proactive insights
Whirlpool were also able to follow the live campaign results in their dashboard to measure performance between involved retailers and markets and could adjust the cashback volume proactively as well as the product stock in store.
Consumer behavior
Enginio also helped Whirlpool set up a quick and simple way to ask their consumers a question while they were finishing the registration and learn valuable insights regarding consumer behvaiour.
