How KitchenAid used Enginio to incentivize consumers to drive sales and stand out in the retail environment
KitchenAid is a world renowned brand in small domestic appliances mainly focused in kitchen appliances. They produce high quality products with great functionality and design for passionate people. KitchenAid use Enginio for cashback campaigns and gift with purchase promotions to get a direct contact with their consumers.
Target markets
Sweden, Norway, Denmark, Finland
Industry
Industry Small Domestic Appliances
+4000
Claims
+30
Retailer chains
+12 000
Pageviews
Bundling
Enginio Template
Background
Promotions with incentives have been complex and due to the cost KitchenAid has previously been forced to exclude resellers due to the cost. The aim is to create campaigns with a smooth consumer experience that allows them to involve all resellers in all markets.
Goals
- Increase sell out of products in all channels
- Positive consumer satisfaction when buying KitchenAid products
- Stand out in shopper environment with a strong offer
- Create a smooth consumer experience
- Decrease administration and extra work of campaigns
Solution
Proactive insights
KitchenAid works with real time data and dashboards to align and adjust the campaigns during the active promotion.
Enginio Buy & Get
With Enginio Purchase Validation and Bundling KitchenAid offers a smart solution to all resellers across the region.
Multi-channel & Multi-market
With Enginio KitchenAid covers all markets and channels without any extra cost for the activation.
One simple logistics
By unifying and streamlining logistics through Enginio, KitchenAid covers both EU and non-EU markets in the same campaign set up.
Enter KitchenAids campaign page
Pick your retailer to buy the product
Register receipt on your purchase
Enter shipping information
