How Philips TV created a fun gamification to activate a ski resort
Philips TV is a globally recognized brand known for its innovative and high-quality television products. They are dedicated to delivering exceptional viewing experiences with cutting-edge technology and sleek designs for entertainment enthusiasts. Philips TV has created a fun and engaging game to activate skiers all over the mountain, fostering direct interaction with their consumers through exciting and immersive experiences.
Target markets
Sweden
Industry
Consumer Electronics
24/7
Activation
+4000
Games played
4
Price categories
Games
Enginio template
Background
Philips wanted to activate their co-lab with the Idre Fjäll ski resort in the ski slopes. Enginio created a QR-code hunt where the gamers could win prices, learn about the Philips products but also got to ski around the resort and discover new areas.
Goals
-
Engage the ski resort guests
-
Create advocacy for the Philips brand
-
Increase brand awareness
Solution
Brand awareness by gamification
We created a game that works for the whole target group that increase brand awareness.
Activations over time
Our activation worked 24/7 for the full duration of the 4 month season without downtime or admin
Move and engage people
The QR code hunt moved the gamers over the whole resort, introducing to new ski areas & disbursing them from the most crowded areas.
Comprehensive prizes
The activation offered both weekly prizes that could be collected on site as well as seasonal first prizes and rebate vouchers to everyone who completed.
Onboarding
Scanning QR codes
Tie-breaker
