How Tele2 & Comviq use Enginio to drive sales with “blitz-campaigns”
Tele2 and Comviq are two of Swedens leading telecom corporations. They provide services in Mobiles, Networks, TV & streaming and Broadband. Tele2 and Comviq use Enginio together with partners to drive sales of their own services as well as for the partners products and appliances.
Target markets
Sweden
Industry
Telecom
+40
Campaigns yearly
+200 000
Pageviews
+25 000
Unique users
Bundling
Enginio Template
Background
With attractive offers that is promoted in own channels, targeted audiences and limited access groups Tele2 and Comviq drive Buy & Get offers together with partners. They have partnered with world renowned brands like Samsung, Playstation, Google, Dreame and many more to drive sales on mobile and broadband subscriptions. Promotions that can both be very exclusive and short or open for longer times in restricted audiences.
Goals
- Drive and increase sales of subscriptions
- Drive sales of partners premium products
- Clearance of partners “shelf”-products
- To bring all campaign functionality inc. logistics in to one platform
Consumer service center for all activations
Enginio provides a full service consumer service desk for Tele2 and Comviqs all activation. They work closely together with the Tele2 and Comviq help desk to manage and monitor all activation related inquiries. Enginio offers interactive FAQs, chats, Tele2 and Comviq branded help centers and full traceability.
Solution
Super-quick time to market
With Enginio Tele2 and Comviq can set up a new campaign within hours. When driving blitz-campaigns it is imperative to have solutions with already set functionality for the campaign.
Dynamic partnership solution
No matter if the promotion is a logistics bundling solution, a cash back solution or a voucher or coupon solution the promotion needs to have dynamic interaction with the partner to allow a dynamic, reliable and stable connection.
Sales volumes
Quick campaigns with attractive offers generate a lot of traffic. Enginio is built to handle high volumes without losing track of consumers, partners or the tracking data that the client needs.
Insights and realtime data
A success factor for blitz-campaigns is to generate take aways and insights after every campaign to always improve the campaign flow. Real time data through dashboards is a fundamental part to generate new and relevant insights.
